About Us
Ida opened in 2007 in a pretty Grade II listed corner shop in Queen’s Park. Family-run by husband and wife team, Avi and Simonetta together with their three children, our dream was to recreate the kind of simple, home-cooked Italian food you might eat at the house of your favourite aunt. Ida’s speciality is fresh pasta, always made in-house, as well as regional vegetarian, vegan and fish dishes. At Ida, everything is made fresh every day
Our restaurant is named after Avi’s mother, Ida, who was born in 1922 in a medieval hilltop town called Cupramontana. The most fastidious and refined of cooks, she could hold a twenty year grudge because a fruittivendolo in Rome once tucked a bruised peach into her shopping. But she had an encyclopaedic knowledge of regional Italian cuisine, always championing simplicity over fussiness and fashion. Most of the food served at Ida is directly based on her recipes.
