"La Pasta Fatta a
Ida opened in 2007 in a pretty Grade 2 listed corner shop in Queens Park. Family-run, by husband and wife team, Avi and Simonetta together with their three children, the dream was to recreate the kind of simple, home-cooked Italian food you might eat at the house of your favourite aunt. Ida’s speciality is entirely hand-rolled pasta and gnocchi, as well as regional vegetarian, vegan and fish dishes. At Ida, everything is made fresh every day.
The restaurant is named after Avi’s mother, Ida, who was born in 1922 in a medieval hilltop town called Cupramontana. The most fastidious and refined of cooks, she could hold a twenty year grudge because a fruittivendolo in Rome once tucked a bruised peach into her shopping. But she had an encyclopaedic knowledge of regional Italian cuisine, always championing simplicity over fussiness and fashion, and most of the food served at Ida is directly based on her recipes.
We have recently remodelled the restaurant, as some of you may know, and we have introduced a small, daytime deli selling carefully sourced Italian products as well as a curated wine and spirits list. You can also buy sauces and pasta by weight for you to cook at home, including our ragù Marchigiano which we prepare the traditional way according to the recipe Ida and her sisters learned at their mother’s knee plus much more.
What we did during
During Covid-19, we partnered up with a local charity, QPGhub, to prepare over 5000 meals for shielding and vulnerable residents. The challenge was to provide nutritious and appetising meals made from short-dated surplus food donated by the Felix Project. This experience gave us a unique insight into the many local people who fall between the hidden cracks of adult social care in our area, and as a result, we will continue to work with QPGHub to provide meals and cooking workshops. You can donate here.