We are days away from opening on Tuesday 13th April, and can't wait to welcome you all back to our little corner of Fifth Avenue, albeit outside on the pavement... At last, we get to serve you on proper plates with cutlery and linen tablecloths, the way we always wanted our food to be enjoyed.
However, this being Britain (with all the vagaries of the weather this entails) we will only accept online bookings if the outlook is promising. At 10am sharp, on Tuesday-Saturday we will release 5 tables on our online booking form. If, however, rain seems likely, we will leave it up to your discretion whether or not to come.
All being well, this will only be for a month, and before you know it, our cosy dining will be welcoming you through its doors once again. Until then, wrap up warm, and keep an eye on the weather forecast!
Ida opened in 2007 in a pretty Grade 2 listed corner shop in Queens Park. Family-run, by husband and wife team, Avi and Simonetta together with their three children, the dream was to recreate the kind of simple, home-cooked Italian food you might eat at the house of your favourite aunt. Ida’s speciality is entirely hand-rolled pasta and gnocchi, as well as regional vegetarian, vegan and fish dishes. At Ida, everything is made fresh every day.
The restaurant is named after Avi’s mother, Ida, who was born in 1922 in a medieval hilltop town called Cupramontana. The most fastidious and refined of cooks, she could hold a twenty year grudge because a fruittivendolo in Rome once tucked a bruised peach into her shopping. But she had an encyclopaedic knowledge of regional Italian cuisine, always championing simplicity over fussiness and fashion, and most of the food served at Ida is directly based on her recipes.
We have recently remodelled the restaurant, as some of you may know, and we have introduced a small, daytime deli selling carefully sourced Italian products as well as a curated wine and spirits list. You can also buy sauces and pasta by weight for you to cook at home, including our ragù Marchigiano which we prepare the traditional way according to the recipe Ida and her sisters learned at their mother’s knee plus much more.